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Justin Starling is a hip-hop artist from Long Island, New York, that wanted to funnel his traffic from various platforms to one place. Our team in Corpus Christi built him a website that hosted his music, videos, and other content. Justin wanted to keep the user experience engaging yet simple. The overall website design was based on existing images in Justin’s content portfolio but we helped him with graphic design to accompany the rest of the website’s development.
We built Justin a text-alert system for his fans. This system broadcasts user-preferred links anytime Justin drops new content. The notification system has dramatically improved his fans' engagement and has allowed him to retain new fans at a higher rate. To convert his fanbase into revenue-generating assets, we created Justin a Shopify storefront to sell his merchandise with ease.
The NextGen team also helped Justin’s brand by optimizing his SEO on Google and utilized Facebook Pixel to help his social media marketing efforts. Our Lubbock web design team was able to increase his ranking in various search results allowing Justin to be more easily found online.
This project was fun for our team because we were able to help an independent musician create a special place for his fans to gather and support his music. We are passionate to continue helping Justin rise to stardom!